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Business Increased in Novots against Financial Crisis
Law of the jungle
The magpie, oriole, and cuckoo are neighbors in the forest. Autumn is nearly over; however, the magpie still gets indulged into the beauty of late fall; oriole is reluctant to leave the cozy nest and sleeps up to later morning; only cuckoo works very hard every day.
Winter has finally come! When magpie and oriole are struck with the panic due to the cold weather, cuckoo has already laid up grain for winter.
Although the story about cuckoo is from a collection of the fairy tale, it has the considerable realistic significance.
Since the outbreak of subprime mortgage crisis in USA from last August, and eventual evolution to be global financial turbulence, this crisis from Wall Street has swept over Europe and Asia. During this time, the world stock markets suffer heavy losses with all the way down, resulted in the toughest time in global economy for centuries. Moreover, the impact on IT outsourcing business could be “fetal”. Under this circumstance, substantial IT outsourcing enterprises have to downsize; however the business in Novots maintains a rapid growth.
It is not a coincidence actually. As an economist said, there is no weak market, only the sluggish enterprises. High sensibility responding to the crisis is always held by Novots, to be ready to overcome the potential crises in the future. Therefore, stronger “capability to resist freezing” has formed in Novots.
From 2001 to 2005, Novots Technology was formerly named IT service team in Lenovo Group Limited. Relying on Lenovo, and benefited from its support, Novots had achieved excellent momentum of progress. In 2005, after business restructuring implemented in Lenovo, Novots was founded by Lenovo Holdings, and started to be independently confronted with challenges and pressures. Such words were recorded on its interior document: “Aimed to chase our dream and passion, Novots Technology was born on July 1, 2005. Every staff had developed the sense like the owner to care for “her” survival and growth, under the atmosphere of independence, equality, and progress. We believed it deserved our efforts. Occasionally, loss and loneliness feeling emerged in the mind after experiencing ups and downs, for instance, we still could not accept the name change from Lenovo into Novots, which means now we are unknown to the public without the previous reputation. Therefore some decided to leave; some just felt confused; and some became even more firmly. Nevertheless, the truth is that perseverance prevails. In our undiminished hope with our unremitting tenacity against the difficulties… we believe that the success lies ahead.”
Definitely, never quit no matter when it starts. Notwithstanding numerous achievements have made by Novots in its subsequent development, “never quit no matter when it starts” strongly urges it to go forward. At the initial stage of corporate culture construction, the crises and hardships were prepared into the Articles of Association. This crises awareness facilitates its operation and strategy to have considered the flexibility and possibility.
“Risk” and “opportunity” are supposed to be twins, and “opportunity” can only be discovered from “risk”. Opportunities refer to the gains of an enterprise after overcoming difficulties. Novots has won the praises from customers and various sections for years, and it participated in Olympics – especially total IT operation and maintenance support for Olympics reports of NBC. Then more and more international enterprises acknowledge Novots. It should be admitted that this achievement is resulted from the corporate culture and so far 70% of its customers are global giants. (Edit：zl) |
